Lynk leverages a network of strategic routes and state-of-the-art tracking systems to offer a comprehensive transportation service that provides peace of mind to researchers, scientists, and institutions alike. The following is a brand system I proposed for their Germany-based service, including an original logo as well as a complete identity package.
The brand begins with the icon, which consists of a hexagonal molecular structure built from a series of metal bars. These bars are shaped in the form of the letter “L” which interlink to form the icon’s final structure. Lynk’s service combines scientific precision with the essence of security, and every design element must evoke this spirit.