Imaginary Friends

This logo design is a stylistic representation of a face that lends itself to the brand’s name. The icon is divided into segments that form the “I” and “F” initials.

Logo Design / Art Direction

Minimal branding and a reduced color palette allows the identity to coexist with a wide variety of musician styles without being too dominating. The logo will appear frequently on album covers, posters, banners, and other promotional materials in tandem with their respective graphics, so it must be adaptable.